MuseMatch

MuseMatch is a native Android and iOS app designed to connect creatives with collaborators, mentors, and sponsors. It transforms networking into meaningful relationships, helping artists turn inspiration into projects and conversations into momentum.

tools used.

tools used.

my role.

my role.

I led the end-to-end product design for MuseMatch from:

concept to user research

concept to user research

flow mapping to wireframes

flow mapping to wireframes

visual design

visual design

interactive prototyping

interactive prototyping

objective

objective

creatives to connect, collaborate, and grow

Empower

creatives to connect, collaborate, and grow

Empower

creatives find who and what they need

Help

creatives find who and what they need

Help

creative intent to meet real connections

Enable

creative intent to meet real connections

Enable

design thinking framework.

design thinking framework.

Research

Competitive Analysis

Defining Process

Define

Problem Statement

Hypothesis

Feature Prioritization

Ideate

Sketches & Wireframes

User Flows

Information Architecture

Design

High-Fidelity UI

Design System

Prototyping

Test

Competitive Analysis

Iteration

Research

Competitive Analysis

Defining Process

Define

Problem Statement

Hypothesis

Feature Prioritization

Ideate

Sketches & Wireframes

User Flows

Information Architecture

Design

High-Fidelity UI

Design System

Prototyping

Test

Competitive Analysis

Iteration

Research

Competitive Analysis

Defining Process

Define

Problem Statement

Hypothesis

Feature Prioritization

Ideate

Sketches & Wireframes

User Flows

Information Architecture

Design

High-Fidelity UI

Design System

Prototyping

Test

Competitive Analysis

Iteration

competitor analysis.

competitor analysis.

problem -> solution.

problem -> solution.

user personas.

user personas.

The target group of MuseMatch are individuals 16 and up - from aspiring artists to seasoned professionals. It’s a platform for anyone who believes that great things happen when creative minds connect.

user stories

user stories

I want opportunity for feedback and growth

I want social proof (reviews, endorsements)

I want mentor-mentee matching option

I need filter matches by skill, style, availability

I need opportunity for feedback and growth

I need a secure, easy communication

user flows.

user flows.

  • Users start by selecting a creative goal: collaboration, mentorship, or sponsorship.

  • An AI-led, conversational flow gathers key info: field, intent, and preferences.

  • Based on that, MuseMatch suggests curated matches to connect or explore.

  • Prefer browsing? Users can skip the AI and explore on their own.

  • The experience is intuitive, flexible, and user-centered.

styleguide.

styleguide.

The Visual Mark

anchors the platform’s identity around creativity and connection. It serves as a symbol of the platform’s mission to help artists grow, collaborate, and find new opportunities through seamless, user-centered experiences. I used Chat GPT to generate and execute my idea of two hand reaching to each other, mimicking the famous painting by Michelangelo.

Main Navigation Card

Eye-catching, symbolic visuals are layered behind each navigation card - adding mood, texture, and a sense of atmosphere without competing with the content. Each image is carefully chosen to evoke one of the artistic “muses,” subtly guiding users as they explore different creative paths. The result is a balance of clarity and emotional tone that elevates the overall experience.

color and typography

color and typography

design evolution. low fidelity wireframes.

design evolution. low fidelity wireframes.

mid- fidelity wireframes.

mid- fidelity wireframes.

testing.

testing.

Key Findings
What Worked
  • Clear and thematic visual design

  • Smooth onboarding and single sign-in options

  • Persistent header/footer made navigation easier

  • The app concept felt meaningful to creatives

  • Positive emotional tone in onboarding/chats

What needed to Imporve
  • All AI chat paths lead to the same generic screen

  • Inconsistent navigation: notification and back buttons behave unpredictably

  • Some buttons unresponsive (e.g., collaboration, music, design)

  • Scrolling doesn't work on key screens (e.g., home, category views)

user feedback.

user feedback.

hi-fidelity wireframes.

hi-fidelity wireframes.

iOS Screens

iOS Screens

Android Screens

Android Screens

prototype.

prototype.

Explore the interactive prototype to experience the MuseMatch flow firsthand.

whats next?

whats next?

Takeaways
  • Designing MuseMatch highlighted the importance of balancing creative expression with clear, user-centric structure.

  • Testing and iteration showed how critical it is to create intuitive and emotionally relevant flows.

  • Feedback shaped layout refinements, and deeper UX decisions around purpose, tone, and accessibility.

  • Time constraints created challenges in coordinating testing, synthesizing insights, and iterating quickly without sacrificing quality.

  • Ultimately, this project reinforced that great design means making intentional choices that put the user first.

  • These constraints pushed me to prioritize user needs and focus on delivering clarity and emotional resonance through the core experience.

Next steps
  • Refine the prototype focusing on smoother transitions, realistic AI chat simulation, and polished user feedback states to improve the overall experience and testability.

  • Plan additional testing sessions with real users to gather feedback on tone, flow, and clarity. Based on those insights iterate and improve onboarding, navigation, and feature prioritization.

  • Explore the next tier of features such as: messaging center, project collaboration boards, sponsorship matching filters, AI personalization settings

Thanks for stopping by!

Have a project in mind or a question? Let's connect!

Available For Work

arpine.uiux@gmail.com

Arpine Azatyan, ©2025

Have a project in mind or a question? Let's connect!

Available For Work

arpine.uiux@gmail.com

Arpine Azatyan, ©2025

Have a project in mind or a question? Let's connect!

Available For Work

arpine.uiux@gmail.com

Arpine Azatyan, ©2025