SaveUp
SaveUp is a responsive financial app built to help users save money quickly and intentionally: for trips, weddings, major purchases, or debt reduction. It offers a clear dashboard, smart budgeting features, and personalized savings plans, all accessible across devices.
I led the end-to-end product design for SaveUp — from:
The wireframing was focused on:
User goals:
saving, tracking, and staying motivated
Clean, minimal layouts
designed for clarity and ease of use.
Data visualization
in a friendly, non-intimidating way
Iterative refinements
driven by user feedback across devices
Problem
Users often feel overwhelmed by managing personal finances
Saving toward specific goals within a timeline is a common challenge
They need more than functionality - they need encouragement
A frictionless experience is key to building saving habits
Translating spending into achievable, motivating goals is essential
Solution
Create a cross-platform savings app designed to simplify money management and keep users motivated.
SaveUp helps users:
Track income and expenses in real time
Visualize their spending by category
Set goals with deadlines and stay on track
Access their savings plan seamlessly on mobile or desktop
Tech-savvy professionals (25–45) saving for meaningful goals - seeking a smart, intuitive tool that fits their busy lives. They want visual, motivating insights without the hassle of spreadsheets - anytime, on any device.
I want to see a dashboard of my finances clearly and visually, so that I can see how much I am spending on what at a glance
I want to receive a personalized savings plan, so that I can save enough money to reach my goal in time
I need to be able to input information on the money I am receiving and spending (and on what), so that I can see an overview of my finances
I need to be able to tell the tool what my savings goal is and how long I have to reach it, so that I can save accordingly
I need to set goals with deadlines and stay on track
Logo
The SaveUp logo is designed for flexibility and clarity across contexts. It works effectively on both light and dark backgrounds. On colored or photographic backgrounds, it may appear in solid white or its original green/gold palette for optimal contrast.In tight spaces or smaller sizes, the tree icon can be used independently - with or without a background shape such as a circle, square, or badge - for brand consistency at any scale.
Component Examples
User testing scenario:
As someone who’s trying to save money for a specific goal (like a trip, a big purchase, or paying off debt) you want a simple tool that helps you track your spending, manage your budget, and see your progress toward that goal. Explore the app and tell us how the experience feels.
Iterations included
Adding a drop-down/collapse option on the Transactions page for a more dynamic and user-friendly experience.
Adding hamburger menu to the Dashboard page to allow users to customize their dashboard view.
Refining the visual hierarchy of key information
Changing the word “budgeted” to “planned” for better clarity on the Budget page. Also a tip/warning note was added under the categories that are either even with or going over the planned budget.
Explore the interactive prototype and the the Styleguide for Consistent Branding to experience the MuseMatch flow firsthand.
Reflections
Designing SaveUp emphasized the importance of balancing simplicity with functionality.
User feedback confirmed that clarity, motivation, and flexibility are key to encouraging short-term savings behavior
The visual design and feature set successfully support users who want smart guidance without complexity
Next steps
Refine the budgeting flow based on user feedback (e.g., enhanced filters, clearer category management)
Explore integrations with banks and spreadsheet tools for seamless data tracking
Improve onboarding to personalize the savings plan faster using AI.
Scale the desktop web version and conduct additional testing to ensure consistent responsiveness across platforms.
Thanks for stopping by!